In 2020, Cyber 5, or Thanksgiving through Cyber Monday, saw the highest online spend ever. With the shifting tides and consumer behaviors comes the clear call to action to retailers. It’s never too early to start planning for holiday and ensuring you’re prepared for what the ever-evolving customer is seeking. 

In today’s episode, we‘re going to discuss what 2021 expectations are and how retailers should be preparing. Joining me today is Andy Halliwell, Publicis Sapient Retail Strategy Lead for EMEA and APAC, and Hilding Anderson, Retail Strategy Lead for North America at Publicis Sapient. I’m your host for the session Reva Bhatia. 

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