What can coaches, consultants, creators, and service providers learn from someone who markets nationally recognized consumer brands?
In this episode, I sit down with Celina Cooper, founder of Encompass Marketing, to explore how consumer brands think about marketing, customer loyalty, positioning, and consumer psychology.
We talk about her journey from Executive Assistant to building a boutique marketing agency, the leadership lessons she's learned along the way, and why understanding people—not just marketing tactics—is what separates good marketers from great ones.
Whether you're building a personal brand, growing a business, or simply love learning how successful companies think, this conversation offers a fresh perspective on marketing beyond the online business world.
In this episode, we discuss:
- How Celina went from Executive Assistant to founding her own marketing agency
- What working with nationally recognized consumer brands has taught her about marketing
- The biggest mindset shifts that helped her build a business on her own terms
- Why understanding people matters more than chasing marketing trends
- How consumer brands think about customer loyalty and long-term growth
- What happens before a major marketing campaign ever launches
- The similarities (and differences) between marketing products and marketing personal brands
- A fun conversation comparing what we'd do with a $10K marketing budget versus a $1M marketing budget
- Our rapid-fire takes on what's overrated and underrated in marketing today
About Today's Guest
Celina Cooper is the founder of Encompass Marketing, a boutique consultancy specializing in Amazon, social media strategy, and omnichannel growth for consumer packaged goods (CPG) brands.
She partners with a select portfolio of brands to help them grow across retail and e-commerce through data-driven strategy, brand positioning, and culturally relevant marketing. Celina is especially passionate about supporting Hispanic and emerging brands as they scale in competitive markets while building a business that reflects her values and family life.
Timestamps
00:00 – Introducing Celina and why I wanted this conversation
03:20 – From Executive Assistant to marketing strategist
06:15 – Motherhood, boundaries, and building a business around your priorities
13:00 – Starting Encompass Marketing after leaving corporate
17:00 – Finding your niche by removing the noise
23:00 – How consumer brands think about marketing and customer loyalty
33:00 – Why understanding people comes before marketing campaigns
40:00 – $10K vs. $1M marketing budgets
48:00 – Rapid-fire marketing scenarios
51:00 – What's overrated and underrated in marketing today
