In episode #35 of Campus 10178, the ESMT Berlin podcast, Christoph Burger and Jens Weinmann of ESMT discuss their new book, Leveraging Digital Innovation: Lessons for Implementation (Ubiquity Press, 2024), and share insights on how companies can successfully navigate the ever-evolving landscape of digital transformation.
Burger and Weinmann explore various facets of digital innovation, drawing on real-world case studies to illustrate both the challenges and opportunities businesses face in this era of rapid technological advancement.
This episode covers:
The reasons why many companies are slow to adopt digital technologies
The evolving role of IT departments and the importance of recognizing and developing internal expertise
The impact of emerging technologies like AI, blockchain, and robotic process automation on different industries and sectors
Strategies for moving beyond the hype and evaluating the true potential of digital technologies for business growth
The importance of strong leadership, internal advocacy, and a willingness to experiment in driving successful digital transformation
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