Show Notes Louise Karch is a self-confessed word-nerd. She’s an award-winning marketer, author, and speaker. When Louise arrived in Australia from Canada, she carved out her own niche as the Name Whisperer. But it was not without some trepidation; freaking out under-the-doona and fortifying herself with chocolate, she worked out that naming things was not only her gift but her niche.
In this delightful interview we talk about
The evolution of her award-winning book Word Glue: Find Your Million Dollar Brand Name
Why Louise chose not to publish it as an e-Book
How being cheerfully relentless convinced Ken Segal, the man who named the i-mac, to write the forward for her book
The Pow, Pop and Pro naming tools
Name-storming to produce strikingly sticky names
How coaching with Seth Godin transformed her book and shaped her work with him
The value of community and how she came to have her very own magic wand
The Fairy Godmother video she starred in that has over 25million views
Neural science, muscle memory and Connect Expand Challenge thinking protocols
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