The new airfocus, live — AI agents, an MCP connector and the end of product busywork.
Everyone keeps asking what product management is becoming in 2026. Spencer Crowley thinks that's the wrong question — the better one is whether the thing you're working on actually matters
I'm Ross Webb, and in this episode Spencer walks through the new airfocus: AI agents that connect your customer feedback automatically, an MCP connector that brings your real airfocus data into the AI tools you already use, and AI-native documents that kill the busywork so you can get back to your customers
This episode is brought to you by airfocus — the product management platform now building towards a product intelligence platform. Find out more at airfocus.com
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WHAT YOU'LL LEARN:
Spencer Crowley shares:
▶ Why "product is the bottleneck" is the wrong frame — and the sharper question to ask instead
▶ How the Insights agent auto-connects customer feedback into a "product context graph"
▶ Pulling verbatim customer quotes grouped by pain point from AI — and why it beats generic summaries
▶ Using the airfocus MCP connector to read and write your real data from your AI tool of choice
▶ Why AI-native documents in airfocus beat markdown files scattered across everyone's laptops
▶ What's next: analytics in the context graph, the Lucid tie-in, Workflows and airfocus skills
Kill the busywork. Query your real data. Make better calls, faster.
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TIMESTAMPS:
00:00 — What is product management becoming in 2026?
01:08 — Meet Spencer Crowley and the new airfocus
03:39 — The overwhelmed PM who built the first airfocus MCP
08:31 — The Insights agent connecting customer feedback automatically
11:07 — Verbatim customer quotes by pain point
13:09 — Where people get stuck, and airfocus skills coming soon
15:21 — Using airfocus inside your AI tool via the MCP connector
22:51 — airfocus documents vs markdown files on everyone's laptop
24:19 — The vision: context graph, analytics, Lucid, Workflows and skills
31:07 — Closing and what's next
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SPONSOR:
airfocus.com
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