EP 192: Cutting through the Noise: Social Media Strategies for Salons in 2025

Feeling stuck on social media? Struggling to stand out in a sea of sameness?

In this episode, we're diving into the biggest shifts in digital marketing for the hair industry and how to cut through the noise to grow your dream salon client list. I'm joined by marketing expert and founder of Six Underground Media, Hayley Mears—a former hairdresser who's been helping salons and beauty brands slay their social media and marketing content game since 2010.

If you're ready to think outside the box, attract your ideal clients, and future-proof your salon business, this episode is a must-listen!

We discuss what's working now, including:

✔️ Prioritising TikTok for organic reach
✔️ Reels + short-form video to boost engagement
✔️ Liking your own comments (yep—it helps!)
✔️ Tailoring content for each platform
✔️ Thinking beyond digital—QR codes, pop-ups + creative collabs are back!

Episode 192 of the Colour Kristina Talks Podcast is serving up the hottest social media strategies for 2025—perfect for hairdressers, stylists, salon owners, and hair colour queens who want to slay online. Hit play to level up your socials!

🎧 Listen to episode 192 now
📝 Episode show notes here
📲 Follow @colourkristina on Instagram
📩 Questions or in-salon training requests? Send an email to me at hello@kristinarussell.com.au or DM me on Instagram. Let's chat.

🎟️ Book now for my next livestream class:
CODE RED – Principles of Red & Copper Hair Colouring
https://kristinarussell.com.au/codered/

⭐️ Ready to become an expert hair colourist? You'll love my signature online course, Hair Painting for Redheads. Click here to learn more and enrol now.