Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney – Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict planning and measurement tools long honed by the media industry and expected by brands were effectively thrown to the wind in favour of likes, shares, and attractive people spruiking brands. Omnicom's development and recent launch of CREO to the NZ market aims to correct that by offering a single solution for planning, deploying and measuring creators as a media channel – not an add-on tactic.
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