I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson, founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space.
Sarah and I met at Fusion, and I was instantly drawn to her bright, grounded energy. She has this rare combination of brilliance, heart, humour, and depth that makes you feel instantly safe and inspired all at once. And the more I got to know her, the more I realised that this woman is truly walking her talk.
In our conversation, Sarah opened up about the defining moments that shaped her into the leader she is today. From her mum’s courage leaving a difficult marriage to watching her rebuild a life rooted in strength, determination, and deep belief… it’s no surprise Sarah leads with so much heart for women building businesses on their own terms.
We talked about so much in this episode:
Childhood roots & generational strength
The messy, real beginning of her business
Money mindset, self-worth, and charging well
Building a team with heart and clarity
Digital evolution, AI, and adapting with courage
The power of testing, refining, and letting things 'not work'
Women empowering women in real, embodied ways
Everything Sarah does is about lifting women up, not from ego or strategy, but from genuine belief. It’s contagious.
If you’re a business owner navigating growth, leadership, money, team, digital evolution… or you just want to feel inspired again, send me a message and let's unpack it.
✨ Connect with Sarah
Instagram: @onlinesocialbutterfly
Website: onlinesocialbutterfly.com.au
Podcast: The Social Circus
✨ Connect with Me
Instagram: @emma_lou_campbell
LinkedIn: Emma Campbell
Website: www.emmacampbell.com.au
DM me anytime — I love hearing what lands for you.
