S1E7: Engaging Players and Audiences with Thematic Programming

Benefits of thematic programming

• Explore composers' responses to an idea in depth and breadth
• Deepen players' and audiences' connection to the music
• Focusses marketing efforts and capture new audiences
• Opportunities for collaboration and cross-curricular links
• Opportunities for creativity and non-musical elements in performance

How to create a themed program

• Specific themes vs. Broad Themes
• Example program & extra-musical elements
• Make a huge list of related works then cull it down
• Use techniques discussed in prior episodes to create shape of program

Download the full details of themed programs including program notes, list of works, photos and non-musical elements:

• The Sound of Art
• An Invitation to the Dance including Death by Tango (Soundcloud) by Edward Fairlie
• Beyond the Stars

Action Steps

1. Pick a theme and find 5 pieces that fit the theme
2. Write down who is the target audience for this theme and 5 places you could advertise to this audience
3. Pick one image that could be the program cover

Share your action steps with us on Instagram! Take a photo or screen shot, tag us @conductingartistry and use hashtag #conductingartistryinaction

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