22: Strong Ties vs. Weak Ties in the Next Era of Brand Innovation

The world is starting to reconfigure itself around a very different kind of relationship. Weak ties, the underpinning of social innovation for the last two decades, are declining while strong social ties are starting to emerge as the dominant threads of our social fabric. In this house episode, we’re talking to Concept Bureau’s Chief Strategist Jean-Louis Rawlence, about the huge implications for tech innovation, community building and business. When strong ties become the future of community, community becomes the new brand.