On this week’s Bourbon Brief we’re talking about a name you’ve definitely seen on a square white label, but maybe don't know as well as you think: James Beauregard Beam.
He didn’t just make whiskey; he survived Prohibition, rebuilt an empire from the ashes, and laid the foundation for one of the most recognizable brands on the planet. Let’s pour a finger and talk about the real Jim Beam.
While you’re listening, head over to our website at bourbonhunters.com where you can find out about my new book, and get Bourbon Hunters glassware, or sign up for our Patreon, which puts you on our list for single barrel announcements from our Private Barrel Club.
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