Seven years after becoming the first-ever guest on The Tech Leaders Podcast, Dr Daniel Hulme returns to share his thinking on how AI has evolved, where it’s heading, and what organisations should be focusing on now.
As Global Chief AI Officer at WPP and founder of Satalia, Daniel has spent nearly three decades building AI systems and exploring some of the biggest questions around intelligence, consciousness and safe machine behaviour.
In this episode, we unpack why many businesses are approaching AI in the wrong way, why chasing quick wins can be a trap, and where AI could have the biggest impact, from supply chains and marketing optimisation to governance and agent testing.
Daniel also shares how WPP is using AI as a creative superpower, including a model trained on its own creative expertise to generate award-worthy ideas and help teams think bigger.
Timestamps:
Satalia Take over by WPP (11:45)
Will AI kill agencies or make the best ones stronger? (16:28)
Inside WPP: Creative, Production, Media & Enterprise (20:30)
What advice would you give to entrepreneurs to put foundations in place to grow their brand using AI technology? (21: 45)
AI Controls and Governance (24:10)
Multi Agent Reasoning (29:35)
What will the biggest societal impact of AI be within the next 5 years? (32:47)
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