Are your $5 a day ads getting tons of engagement but barely any new followers? You're not alone — and it's not your budget, it's your setup. 🚀
Salome has taught the $5 a day engagement ad strategy since 2018, but she recently made one small change that completely shifted what these ads do. Instead of optimising for likes and views, she's optimising for a specific action that sends cold strangers straight to her profile — and turns a real percentage of them into followers and email subscribers. In this episode she walks through exactly which posts work for this (and which don't), how to target the right cold audience without Meta's Advantage+ picking the wrong people, and the one metric that actually tells you if it's working.
She also shares the post that racked up huge views but almost no followers — proof that engagement numbers alone can be a total trap.
"Don't just keep an ad on because it's getting a lot of people to your profile — look at how many of them are actually following, and double down on the ones doing that."
🔥 In This Episode:
Discover the exact optimisation setting that turns a normal engagement ad into a follower magnet
Learn how to choose the right post using the hook, dog whistle, and takeaway-content test
Steal the trial reels trick for testing hooks on a cold audience before spending a cent
Find out the real metric to track — not visits, but the percentage that actually follow
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