Episode 113 - Ian Potter

Visuals: https://getbehindthebillboard.com/episode-113-ian-potter

Episode #113 features Ian Potter, legendary art director and the man behind the Araldite poster ‘the one with the car stuck on’ which is possibly the greatest billboard of all time.

Ian’s 35-year career in the business has seen him work at some of the most prestigious agencies in the world.

DDB, FCO, Chiat\Day and TBWA have all benefited from his incredible talent.

He has won every major award going, including a D&AD black pencil and a Cannes Palm d'Or. There are literally no higher accolades.

He has created iconic work for huge brands, including the small matter of launching Nike in the UK, which we covered in depth including an incredible story of how the client, unhappy with the work the agency was producing, turned up unannounced one day in reception with a bag of booze, which was drunk by all in an effort to get the work back on track. Ian tells it best.

And of course we talked at length about Araldite which regularly features on the top billboards of all time lists. And our’s too! #BTB100.

We can’t do justice to the story here, there are so many elements involved but yes it was the real glue. Find out more. Have a listen!

This has to be one of our most memorable and inspiring episodes ever. Thank you Ian for taking us behind your brilliant billboards.

Thanks to all our sponsors, who make the show possible:

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music