In this episode, I talk to Beatrice Lugano, founder and owner of Beatrice Lugano AB – a Stockholm-based coaching business that helps professionals, artists, creatives and therapists get the most out of their business with less effort – and, not the least, without the overwhelm.

Beatrice shares her experience of running multiple creative businesses and how she has built all that goodness into her current coaching practice.

We talk about the importance of complementing the intellect with our intuition; of following what feels joyful; and of creating a structured business framework to enhance the creative process AND reach a consistent flow of clients and income.

Beatrice tells us how she uses the Akashic Records to help her clients reconnect with their intuition. She also touches upon Ikigai, and the importance of financial and energetical sustainability. The antidote to fears and the need to be in control, says Beatrice, is a combination of intuition, clarity, play and fun!

If you’re looking for in-depth knowledge on how to turn your creative career into a profitable and sustainable business, then this episode is for you!



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