Want to generate real revenue—not just badge scans—at your next trade show?
In this episode of Trade Show University, we sit down with Allison French (founder of ShowScout & LTO) to break down how strategic demand generation transforms trade show performance.
If you're tired of:
Low-quality leads
Random booth traffic
Weak ROI from expensive events
…this conversation will show you how to target the right buyers, align sales and marketing, and turn trade shows into a predictable revenue channel.
You’ll learn how to:
Identify and connect with your ideal attendees BEFORE the show
Use data and intent signals to prioritize high-value prospects
Align your sales and marketing teams for better results
Turn booth conversations into real pipeline opportunities
Use strategic incentives (the right way) to drive qualified engagement
👉 If you want more meetings, better leads, and measurable ROI from events, this is a must-watch.
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