We saw signs of a consumer shift before the outbreak of the virus, however, the disruption caused may have fuelled momentum. Buying behaviour is changing and the relationship between global brands and the customers who support them is being transformed by the rise of the conscientious consumer. Purchase choices are increasingly influenced by ethical considerations as consumers seek assurance about their purchase from sourcing of raw materials to manufacturing and through to point of sale. Featuring Michael Wilson, Global Head of Ethical Trade and Responsible Sourcing, understand how you can respond to this consumer shift.
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