David Hanney is the Co-founder and CEO at Alpkit, an outdoor and bike brand for enthusiasts and adventurers. We chatted about buying and selling stuff, what makes a good adventure film, the community of working in an outdoor brand, taking the elitism out of adventure, the need for a new approach to adventure, sustainability, and Blue Peter annuals.
THIS EPISODE IS BROUGHT TO YOU BY WildBounds, who deliver both exceptional kit from independent brands and inspiration for your next adventure.
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Alpkit founded by a group of friends who enjoyed the outdoors but were frustrated by the gatekeepers of the retail stores.
Listen to your customers. Make a really good product. Serve your customers.
Alpkit moved from online to stores. Retailers just have an urge to have shops. Commercially it makes sense as the internet isn't the free democratic space it seems to be. Google and Amazon are the gatekeepers.
Web sales are stronger in places that they have stores. The stores make a sense of place. Becomes a hub to do stuff.
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