One of the most common questions I get is: what's easier to sell with Ads - a high-ticket program or a low-ticket offer?

And my answer might not be what you're expecting.

In this episode I'm breaking down why this question is actually a trap, what's really going on behind the scenes of both business models, and the question you should actually be asking before you decide what to run Ads to.

If you've ever wondered whether you should lower your price to make your Ads work better, this one's for you.

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