Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit. 

This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.

Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement. 

Show Notes:

1) Live Loyalty article - Empowering Generosity 

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