To niche or not to niche, that is the question. Spoiler alert, the answer is most definitely yes, niche. But, if you’ve been listening to this podcast I bet you already knew that right? In this episode Nyk Danu shares a plethora of practical skills to help you understand what niching can do for your business as a yoga teacher, and how to do it.
ABOUT NYK DANU
Nyk teaches therapeutic yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, geeks, and bookworms - and she has a butt load of training and education (check her certs page on her website if you want the deets). As a Yoga Therapist, Nyk’s specialty is helping people with Back Pain and Anxiety. Nyk also leads a 60 HR Online, Yin Yoga Teacher Training - and I believe has one coming up in the next few months, so if you’re keen to learn more make sure to check out her website.
PODCAST HIGHLIGHTS
Why your niche isn’t the style of yoga you teach
The 3 elements that make up your niche
Nyk’s answer to the question “Is it ever too early to niche?”
Powerful questions to help you uncover your niche right now
Why demographics are the least important part of your niche
Why getting out of your head and into your heart might just be the key to finding your perfect niche
How you can get super specific with your niche, while still being inclusive
Why your deepest wounds are often your truest niche
Nyk’s thoughts on if / when you can successfully have more than one niche
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