At 17, she was homeless, living in hostels, with a premature baby and no blueprint. Today her fashion brand has appeared in Vogue and Harper's Bazaar and turned over £4 million. This is the real story of how she built it and what almost broke her.
What we cover:00:00 Introduction
02:32 From homelessness at 17 to starting a fashion brand after redundancy and a side hustle beginning as a new mum
05:32 Building in private and why she stepped back from founder content to protect her privacy and choose marketing that fits her
11:23 Rokeya’s founder journey from side hustle to full-time (and how responsibility early in life and community expectations shaped her approach)
19:02 Why there is no fixed path in business or life and how unconventional journeys can still lead to success
23:31 Balancing relationships and ambition as a modern woman (and how to build success alongside personal life)
25:02 Revenue milestones and why profit matters more than turnover when it comes to real business sustainability
29:29 Rebuilding from scratch by restructuring, hiring experts, and removing ego to scale
33:26 The importance of a close support circle and the role of trusted friends throughout the journey
38:42 Becoming your own biggest support system through self-belief, resilience, and confidence
40:11 The reality of success versus expectation including gratitude, rest, and learning to step out of day-to-day operations
44:16 Hiring lessons for growth including slow hiring, fast decisions, referrals, and maintaining high standards
50:28 Motherhood while running a business and managing time as a single parent entrepreneur
57:04 Feeling behind in life? Why personal timelines matter more than comparison
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