Marianna Hewitt was one of the first major beauty influencers, first on YouTube, and then Instagram—and now, she’s leveraged feedback from her community to create the cult-favorite skincare line, Summer Fridays. This week, Marianna joins Bobbi to share the behind-the-scenes life of a successful influencer, how she and her partner started Summer Fridays with just one product, and why there’s beauty in simplicity.

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