From subscriptions and smart-TV deals to K-pop collaborations, gaming companies are finding new players and adapting to Asia’s different markets and competing for our spare time. In fact, your next gaming device might already be in your pocket or sitting in your living room. But as games reach more screens, how is the business changing?
On Industry Insight, Lynlee Foo speaks to Paul Chen, Head of APAC Strategic Partnerships, Xbox Global Partnerships at Microsoft, to find out what these mean for the future of the gaming industry and for players themselves.
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