Episode 230: In this episode of the Inform Performance Podcast, Andy McDonald is joined by Keith D'Amelio, PhD a performance architect with more than two decades inside the highest levels of elite sport and business.
Keith has led performance for the Boston Celtics and the Toronto Raptors, guided innovation at Nike's global HQ, and advised startups, athletes, and leadership teams on how to build sustainable systems that enable performance at the highest level. He founded Heretic Performance to challenge conventional thinking and to help teams and companies execute consistently and with purpose.
Throughout the episode, Keith explores why sporting organisations so often default to risk aversion, and what it actually takes to build decision-making processes that hold up under pressure. The conversation examines the holistic cost of implementing new systems — the time, staffing, and cultural load that rarely appear on the invoice — and where the line sits between genuine innovation and practicality in an applied environment.
The discussion also looks at what sport can learn from other high-stakes industries, why so much low-hanging fruit in performance still goes unpicked, and how practitioners can focus their energy on the things that move the needle rather than the things that look impressive.
Topics Discussed:
- Why sport teams are often risk averse
- The importance of decision-making processes
- Holistic costs of implementing new systems
- Balancing innovation and practicality
- Learning from high-stakes industries
- Addressing low-hanging fruit in sports performance
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Where you can find Keith:
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Sponsors
Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab.
VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training
Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport.
BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.
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Where to Find Us
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