Fairness At The Frontline with Guest Callum Smith || Purpose Leading into the future

What does purpose demand when affordability and supply chains intersect?

Retail and consumer-facing sectors operate at the frontline of cost-of-living pressures. Leaders must navigate supplier relationships, workforce expectations and consumer affordability simultaneously.

This episode examines how fairness is interpreted across interconnected value chains. What responsibility does a leader hold upstream and downstream? How are trade-offs made transparent?

Purpose becomes the anchor that clarifies responsibility across complex economic ecosystems — ensuring commercial viability does not erode trust.

Key Themes:

• System-wide fairness and accountability
• Supply chain responsibility
• Cost-of-living pressures
• Transparency and stakeholder trust

Callum Smith, Chief Merchandise and Marketing Officer Kmart Australia Limited and Dr Peter Collins - Executive Director, Peter Collins and Associates