Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.
From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.
Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.
Get Uncensored Renegades every week:
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c
Timestamps
00:00 - Start 01:20 - Why agencies can be a force multiplier 02:11 - How to fix a broken agency relationship 04:12 - How to set your agency up for success 08:36 - Bringing your agency into your company 13:42 - What to do when things go wrong with your agency 18:30 - Be tough in victory and gentle in defeat 20:17 - What is the cost of changing your agency?
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