In this episode of the Future of the Firm podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the impact of AI on professional services thought leadership. 

In this episode, we explore the following questions and more:

  • How is the democratisation of information changing the competitive landscape of thought leadership for firms? 
  • How can firms differentiate themselves in a competitive "sea of sameness"?
  • With many CxOs expressing cynicism toward AI-generated thought leadership, how can firms maintain transparency and client trust?
  • Does letting AI do all the heavy lifting risk making our critical thinking lazy? If so, what does this "cognitive atrophy" mean for thought leadership?
  • How is generative engine optimisation (GEO) forcing firms to rethink gated content, and why are LLMs now considered an audience?
  • How can smaller thought leadership teams use AI to overcome resource constraints, establish a niche, and compete with industry giants? 
 

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