Marty Cagan: Moving to the product model

Marty Cagan joins me for real talk about what it takes to transform into a strong product company.

You can read the episode transcript here.

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Topics discussed:

(00:00) The process and challenges in writing a book

(12:27) Real world products need tech for results

(17:28) Deciding on investments, solving problems, and changing processes

(28:11) Understanding disconnects

(36:00) Top leadership support crucial

(40:28) How product coaches help

(44:57) "Being agile" doesn't always mean "doing agile"

(49:52) Handling objections well

(54:45) How it comes together in an organizational operating model

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Links & resources mentioned:

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Marty Cagan

• LinkedIn, website

• New book: TRANSFORMED

• Previous books: INSPIRED, EMPOWERED

• SVPG

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Related episodes:

• #31 Marty Cagan - Empowering product teams

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Books:

• The Crux

• Good Strategy, Bad Strategy

• The Art of Action

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Other resources:

• Product Management Theater

• Product Leadership Theater

• Transformation Theater

• So You Want To Write a Book?

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