Want to actually connect with the people you're marketing to?
Turns out the skill that changes everything isn't a content hack, it's vulnerability.
So we have Shari Foos on ep 335 of The Content Queen Podcast to talk about why vulnerability might be the most underrated skill in business and marketing, and why it's not about oversharing or crying on social media, it's about being real enough that people can actually relate to you.
If you've ever felt exposed after putting yourself out there online, or you're struggling to figure out what "being authentic" even means for you, you gotta listen...
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @thenarrativemethod.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ Why vulnerability isn't a liability, it's the human connector, and why people buy you as much as they buy your product or service
✨ The difference between selling and telling, and why sharing examples of people you've helped lands better than making big promises
✨ A simple self-soothing tool (hand to heart) for getting through the vulnerability hangover after you put yourself out there
✨ Why our brains are wired to treat social judgement like physical danger, and how understanding that helps you stop being so hard on yourself
✨ Why responding to criticism with empathy instead of defensiveness stops things escalating, on social media and everywhere else
SHOW RESOURCES 👇
Check out Shari's work– thenarrativemethod.org
FOLLOW Shari on Instagram – https://www.instagram.com/thenarrativemethod/
JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcamp
Find out more about how to WORK WITH US – www.contentqueenmariah.com
Connect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy, chat next week 💕
ABOUT THE GUEST
Shari Foos, MA, MFT, MS, NM, is a therapist and the founder of The Narrative Method, a nonprofit 501(c)(3) and free online creative writing experience serving more than 40,000 participants worldwide. The program provides a safe space for individuals to write to prompts, access their authentic voice, and connect deeply with themselves and each other through structured storytelling and relational mindfulness. Drawing on her background in Narrative Medicine and her psychotherapy practice, Shari developed a framework that helps individuals separate from the noise, social pressure, and unrealistic narratives that shape modern life. Her work has been implemented across a wide range of communities, including partnerships with the Los Angeles V.A., universities, nonprofit social service organisations, and LAUSD through teacher trainings, student programming, and facilitator certification.
