YOU’RE AUTOMATING THE WRONG DAMN THING | Brake Check

Trucking is spending a fortune on AI and automation. But what if fleets are automating the WRONG damn thing?AI can quote freight, process tenders, move data, predict maintenance problems and eliminate hours of back-office work. What it CAN'T do is lead your people.On this episode of Brake Check, Charles puts both sides of trucking's technology revolution in the hot seat. Grace Sharkey of Orderful has lived freight from nearly every angle .... brokerage executive, FreightWaves journalist and now freight-tech insider. We break down AI in trucking, freight automation, EDI, back-office technology, carrier productivity and how small fleets can separate REAL technology from another expensive demo with “AI” slapped on the front. What should a 20-truck carrier automate FIRST? What should stay human? How do you prove a technology investment actually delivers ROI? And how can you tell the difference between a real AI product and somebody who simply wrapped a shiny dashboard around an API?Then Dr. Vernard “Doctor V” Jenkins of Knight-Swift Supply Chain takes the other side.With 29 locations and roughly 10 million square feet of operations, Doctor V tackles leadership, employee retention, frontline management, AI implementation, change management and developing the next generation of transportation leaders. Because a dashboard can tell you WHAT happened. It still takes a leader to figure out WHY. And then we put $100,000 on the table:SOFTWARE OR PEOPLE?You can only choose one.If you're a fleet owner, trucking executive, owner-operator, freight broker, logistics professional, operations leader or anyone considering AI and automation, watch this before buying another piece of technology.The future isn't about choosing humans OR machines.It's knowing which damn job belongs to which.AUTOMATE THE WORK. NOT THE PEOPLE.#Trucking #AI #ArtificialIntelligence #FreightTech #TruckingIndustry #Automation #Logistics #FleetManagement #TruckDrivers #Leadership #SupplyChain Learn more about your ad choices. Visit megaphone.fm/adchoices