This week’s episode of Win The Hour, Win The Day Podcast interviews, Karen Yankovich.
I couldn't leave the store empty-handed.
I was in Greece this spring...
and wandered into this tiny shop.
The woman running it was so warm...
so genuinely lovely...
that I found myself walking the aisles going,
"I have got to find something I want in here.
I am not leaving with nothing.
We'll make something up if we have to."
I didn't need a single thing.
I just didn't want to walk away from her.
I told that story to Karen Yankovich this week...
(she's been teaching LinkedIn and PR for years)...
and she nodded like, yes, that's the whole game.
Because that feeling...
the one where someone is so good to you...
that you go hunting for a reason to stay connected...
is exactly what your LinkedIn is supposed to do.
And almost nobody uses it that way.
Most people log in and pitch.
They fire the templated "Hi, how's business?"...
at total strangers and call it networking.
(Half the ones I get don't even have my name right.)
Karen's whole point:
the people who might buy from you...
are the category to stop chasing.
The gold is in the other two.
The referral partners, the ones with an audience...
who will put you in front of it.
And the press, the people you get to know long...
before you ever need them, so you are the one they call.
She built a real relationship from a single business card...
and a few LinkedIn messages.
It ended with her in front of 2,000 people.
The publisher had never once heard of her.
I've done this for years and I still forget it.
You cannot copy-paste your way into that.
You have to be the store nobody wants to leave.
Who's the one person you'd go out of your way to work with....
even though they've never once pitched you? 👀
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