This solo episode is the story of how I built a WordPress hosting and maintenance plan into stable monthly recurring revenue and why that shift changed everything about how I viewed and ran my web design business.
It’s a look behind the scenes: what I include, how I sell it, and why recurring revenue can carry you, your family, and your clients when life happens.
Topics covered include:
shifting from project income to monthly recurring revenue
the mindset mistake of pricing for your clients
why WordPress updates and security reduce hacks
the honeymoon origin story and how the plan launched
the core tool stack for hosting, maintenance, and reporting
what to include like support time, reporting, and policies
delegating updates and handling major releases safely
how recurring revenue helped during a 56-day NICU stay
why maintenance plans make a web design business sellable
selling tips, reliability clause, and keeping clients top of mind
options to automate or white-label maintenance support
Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/446
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