This solo episode is the story of how I built a WordPress hosting and maintenance plan into stable monthly recurring revenue and why that shift changed everything about how I viewed and ran my web design business.

It’s a look behind the scenes: what I include, how I sell it, and why recurring revenue can carry you, your family, and your clients when life happens.

Topics covered include:

  • shifting from project income to monthly recurring revenue
  • the mindset mistake of pricing for your clients
  • why WordPress updates and security reduce hacks
  • the honeymoon origin story and how the plan launched
  • the core tool stack for hosting, maintenance, and reporting
  • what to include like support time, reporting, and policies
  • delegating updates and handling major releases safely
  • how recurring revenue helped during a 56-day NICU stay
  • why maintenance plans make a web design business sellable
  • selling tips, reliability clause, and keeping clients top of mind
  • options to automate or white-label maintenance support

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/446

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