Send us Fan Mail
In this episode of Coffee N°5, Lara Schmoisman chats with Lisa Green. Recorded live at Cosmoprof (with a huge thank you to the Cosmoprof team for hosting us!), Lisa shares her deep expertise in retail strategy, customer experience, and the irreplaceable power of the human touch. From building community-driven retail environments to ensuring diversity and representation in product offerings, this conversation uncovers what it takes to connect authentically with modern consumers through powerful storytelling, clinical validation, and value-aligned partnerships.
• Key Topics Covered:
Building authentic community in physical and digital retail environments.
The vital role of the human touch, personalized service, and staff education.
Driving diversity, equity, and representation in product selection and marketing.
Strategies for product validation, clinical testing, and value-driven branding.
How to engage diverse consumer segments through strategic collaborations.
• About Lisa Green:
Lisa Green is a seasoned retail executive and strategist recognized for her human-centric approach to customer experience, product development, and community building. With deep experience in retail strategy, product curation, and consumer behavior, Lisa specializes in helping brands bridge the gap between high-touch customer service and modern market demands. She is a strong advocate for value-driven branding, inclusive representation, and empowering sales teams through educational training.
🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/
🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #LisaGreen #Cosmoprof #RetailStrategy #CustomerExperience #BrandBuilding #CommunityInRetail #TheDARL #BusinessGrowth
Support the show
