What happens when a childhood love of baking turns into a career, then a business, then a bakery of your own?
In this special Restaurant Hoppen segment from Hurrdat and Yelp's Omaha food event at the Kiewit Luminarium, Dan Hoppen sits down with Elana Crum, owner of Crum Cakes Bakery, to hear the story behind her journey from childhood baking dreams to one of Omaha's growing bakery businesses.
Elana says she was helping in the kitchen and asking to bake cookies from a young age. After high school, she followed that passion to Metro Community College, where she earned degrees in baking and pastry and business management.
But owning a bakery wasn't always part of the plan.
Crum Cakes grew organically through farmers markets, pop-ups, word-of-mouth and baking from home before Elana spent several years working out of the No More Empty Pots kitchen. Eventually, she took the leap into her own storefront in 2022.
Along the way, she learned that running a bakery takes more than loving to bake. It means managing demand, navigating Omaha's constantly changing weather, maintaining extremely high standards, leading a team, and finding the energy to keep going when the day-to-day pressure gets heavy.
And somehow, it all started with a pretty simple idea:
Her husband was named Crum. She was in culinary school. So why not Crum Cakes?
🧁 Crum Cakes Bakery
🌐 https://crumcakesbakery.com/
This is a Hurrdat ONE Production. Hurrdat ONE is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat ONE Network by going to Hurrdat ONE Website or visit Hurrdat ONE YouTube Channel!
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