The best partnerships in the outdoor industry aren't built at trade shows—they're built in duck blinds, dove fields, and places where people have time to connect.
In this freestyle episode of the Ducks Unlimited Podcast, Wade Shoemaker sits down at Honey Brake Lodge with Parker Amos (Duck Commander/Buck Commander), Brett Maffet (Benelli USA), and Stephen Findley (Vertical Marketing) for an unscripted conversation about hunting, business, authenticity, and the people who shape the outdoor industry.
What starts as a recap of a partner retreat quickly turns into a conversation about career paths, outdoor media, faith, mentorship, and the relationships that often matter more than the brands themselves. The group shares stories from dove hunts, private flights, Honey Brake experiences, and even a few reflections on Phil Robertson, Si Robertson, and the impact Duck Commander has had on modern hunting culture.
More than anything, this episode highlights why genuine relationships continue to drive an industry built around shared experiences outdoors.
Topics Covered
Why Duck Commander brought partners together at Honey Brake
Building authentic relationships in the outdoor industry
Brett Maffet's path from cabinet hardware to Benelli USA
Stephen Findley's work with brands across the outdoor space
The lasting influence of Phil and Si Robertson
Why authenticity matters in hunting and business
Honey Brake's unique culture and guest experience
How hunting connects people from different backgrounds
Bird Dog Whiskey and Cocktails: Whether you’re winding down with your best friend, or celebrating with your favorite crew, Bird Dog brings award-winning flavor to every moment. Enjoy responsibly.
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