Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify

In this episode, we unpack the key findings from the newly released Inside Digital & eCommerce 2026 report from Arktic Fox & Six Degrees Executive. The report is a deep dive into how Australian retailers and brand manufacturers are navigating the next era of digital commerce, drawing on insights from more than 100 senior leaders across retail, eCommerce, marketing, digital and retail media. The conversation explores how AI and agentic commerce are reshaping the digital shelf, why loyalty is becoming a bigger strategic priority, and how marketplaces, quick commerce and retail media are intensifying execution complexity for brands. We also examine the growing importance of product content and data foundations in an AI-driven discovery environment, the widening gap between ambition and capability, and where retailers and brands remain misaligned in the race to deliver better connected commerce experiences. From AI readiness and retail media investment to omnichannel execution and product data collaboration, this episode is essential listening for leaders shaping the future of retail and eCommerce in Australia.

Download the full report here: https://www.arkticfox.io/inside-digital-ecommerce-2026