After a sweltering summer break, Inside Marketing is back! And we’re kicking off with a conversation worth tuning in for. This week, Jonny Boyle, Executive Creative Director at Fuel, joins us to unpack what separates a forgettable brand activation from one that genuinely lands. From creative ambition to real-world impact, it’s a sharp look at why some campaigns work harder, travel further and stay with audiences longer.

Podden och tillhörande omslagsbild på den här sidan tillhör dentsu & Irish Times Media Solutions. Innehållet i podden är skapat av dentsu & Irish Times Media Solutions och inte av, eller tillsammans med, Poddtoppen.