Learn how to turn your music journey into a compelling story that builds real fans.
To help us break this down, I’m thrilled to be joined by Eric Karsenty.
Eric is a classically trained piano player with a deep passion for jazz, and a music-obsessed marketer with over two decades of experience delivering global campaigns and partnerships for some of the biggest names in the business, including Warner Music, Apple Music, Yamaha, and Sonos.
In 2016, Eric founded Bridge The Gap Management, a forward-thinking artist management and label services company that helps independent jazz-rooted artists and musicians release their music with clarity, intention, and strategy.
In our conversation, we explore how you can craft your narrative, how to tell your story consistently across channels, and how to weave storytelling into your music promotion in a way that’s both authentic and effective.
Make sure to listen to Eric's insights all the way through! 🎧
Table of contents:
3:19 What first sparked Eric’s love for jazz
7:54 How jazz has shaped the way Eric thinks about artist development and storytelling today
25:58 Helping artists open up and share their personal stories
34:22 A storytelling win: corto.alto case study
42:05 Weaving storytelling into your music promotion strategy
57:20 Building solid marketing foundations with storytelling at the core
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