Radical roots, scalable future: balancing purpose and performance at Patagonia

Most companies talk about purpose. Patagonia builds the systems to back it up. Even when that means holding many contradictions. In this episode, Teresita Richard, Chief People Officer at Patagonia, joins Culture Amp's Justin Angsuwat to unpack how the company protects a culture built by climbers and surfers while scaling it across nearly 4,000 employees worldwide. From "liberating structures" that replace bureaucracy with just enough guardrails, to a hiring philosophy built on alignment over "fit," Teresita shares what it really takes to stay radical, human, and honest.

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