Rasto Ivanic - It Always Starts with Humans

Hi, I'm Dr. John Ennis, CEO at Aigora.

In this episode, I enjoyed speaking with Rasto Ivanic, Co-Founder and CEO of GroupSolver.

Rasto and I talked about where AI belongs in consumer research and why the answers still have to come from people, focusing on why he stopped his engineers for six months to fix survey data quality, and why he does not believe a synthetic panel can tell you what a person actually wants.

I hope you enjoy this conversation as much as I did, and remember to subscribe to AigoraCast to hear more conversations like this one in the future!

Social Links & Resources

• LinkedIn: Rasto Ivanic

• Company: GroupSolver
  
  Expertise Areas:

• Conversational and Open-Ended Survey Design

• Survey Data Quality and Respondent Fraud

• Semantic Clustering of Unstructured Responses

• Consumer Insight Technology Entrepreneurship