In Episode 23 of SCI: First For Hunters, we sit down with Bruce Pettet, President & CEO of Leupold & Stevens, Inc.—a fifth-generation, American-owned company that has been building some of the most trusted optics in the world for over a century.

Bruce brings a unique perspective to the conversation, blending leadership, innovation, and a deep-rooted passion for hunting and conservation. Under his guidance, Leupold has continued to push the boundaries of performance optics—delivering the clarity, durability, and confidence hunters rely on in their “moment of truth” in the field.

In this episode, we dive into:

  • The evolution of American manufacturing in the outdoor industry
  • Why precision optics are critical to ethical, effective hunting
  • Innovation inside Leupold and what’s next for hunters and shooters
  • The role of conservation, advocacy, and industry leadership in protecting the future of hunting
  • Bruce’s personal journey and the values that continue to shape one of the most respected brands in the space

From the backcountry to the boardroom, this conversation highlights what it means to stay committed to quality, heritage, and the hunters who depend on it.

This is more than a discussion about gear—it’s about responsibility, legacy, and ensuring that future generations remain First For Hunters.

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