Tom Arrix is the founder and CEO of Get Joy, a Connecticut-based pet wellness company building what may be the first truly functional gut-health platform for dogs. Before pivoting to pet nutrition, he spent nearly three decades at the top of media, sports, and advertising — most notably at Facebook, where as VP of Global Marketing Solutions for North America he built and led the company's North American advertising business, growing it from roughly $18 million to over one billion dollars in revenue.
Tom's career spans several of the defining media companies of the last 30 years. He began in banking before moving into media, holding senior roles at Turner Broadcasting and serving as SVP of Digital Sales & Marketing at CBS Sports, ahead of his landmark run at Facebook. In 2016 he co-founded Adjacency Partners, a business advisory firm helping early-stage companies scale faster — a bridge that kept him close to founders as he considered his own next chapter.
That chapter became deeply personal. After his Golden Retriever, Cooper, was diagnosed with lymphoma, Tom immersed himself in canine nutrition, and the power of whole-food nutrition gave him and Cooper 18 more months together. That experience led him to found Get Joy, built on a gut-health thesis and its BellyBiotics line. Today the company has launched across 477 Sprouts Farmers Market doors nationwide, counts Blue Zones founder Dan Buettner as its wellness ambassador, is trusted by more than 30,000 pet parents, and runs much of its operations — from customer service to marketing analytics — on AI. Largely bootstrapped, Tom's vision is to make Get Joy for dog nutrition what AG1 has become for human health: a daily, foundational product pet parents never question.
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