In celebrating our arrival on Soko Glam, we sat down with founder Charlotte Cho to dive deep into the real science, mechanics, and formulation realities behind K-Beauty. We break down the evolution of multi-step routines, the truths behind product categories like toners and essences, and why classic ingredients like snail mucin continue to hold up under scientific scrutiny. From the manufacturing hurdles of hot-pour cleansing balms to navigating US sunscreen filter regulations, we unpack what it takes to formulate effective products amidst viral TikTok trends.
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