July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records
Eternal winds down after failing to secure funding, a reminder that comprehensive preventative care is operationally complex and capital intensive
Nirva raises $8M for an AI wearable necklace that listens continuously, shifting consumer health from biometrics toward emotional intelligence
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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