In this week's episode, I chat with Kadie Smith, designer and founder of Drop Cap Design. We talk about why she chose to rebrand after 12 years in business, how she'd been feeling disconnected from her brand, and what it was like being the "client," working with her senior designer through it. We also discuss why communicating clearly with clients matters so much, presenting work and gathering feedback more effectively, and growing into a creative direction role with your team.
Guest Name: Kadie Smith
Guest Website: dropcapdesign.com
Guest Social: @kadie_smith_
Drop Cap Social: @dropcapdesign / @dropcapacademy
Links Mentioned:
See the rebrand of Drop Cap - Watch Behind-The-Brand and use code “BETTER” and watch for FREE being a listener of the podcast!
Links:
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design
