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In this fourth episode, we give you a practical guide to finding buyers and selling your coffee into the specialty market.

And we finish with the sales conversation itself: the questions to ask in your first five minutes with a buyer, and how to handle the rejection that's coming, because it is coming.

The Coffee Producer Toolkit is the podcast that helps you run a more profitable coffee farm.

Hosted by coffee journalist James Harper (Filter Stories podcast) and fermentation specialist Lucia Solis (Making Coffee with Lucia Solis podcast), it's built for farmers who want to run their farm like the business it is.

Related podcast episodes:

Lucia:

James:

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Resources: 

Cover Art: Nick Hafner

The Coffee Producer Toolkit is made possible by these leading coffee organisations:

The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro

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Podden och tillhörande omslagsbild på den här sidan tillhör Lucia. Innehållet i podden är skapat av Lucia och inte av, eller tillsammans med, Poddtoppen.