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JOHN COURSE — PART 2: Signing AVICII, What Makes A Club Institution & The Business Of Dance Music

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In Part 2 with John Course, we go behind the curtain of the Australian dance music industry.

We talk about what turns a nightclub into a genuine institution, before unpacking the business empire John has built across record labels, artist management, booking agencies and events — and how all those moving parts of the music industry actually work together.

Then we get into one of the biggest stories of his career: signing Avicii. John takes us inside the deal, how he recognised what was coming, and fills in a fascinating piece of the Avicii story that wasn't covered in the documentary.

We finish with what's coming next, some huge upcoming shows and, as always, a few absolutely ridiculous stories from a lifetime in dance music.

This is John Course, Part 2 — the stories behind the music and the business behind the parties.

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