A lot of work falls under the umbrella of "web performance" and it's hard to know where to focus, both for quick wins and for long-term maintainability. In this episode, Katie Hempenius talks about everything from JavaScript and image weight, to third-party challenges, budgets and the importance of organizational support.
Now maybe your first party site is actually pretty decent and is holding the line but you keep getting push back from marketing to just keep adding more third party content and that is just really slowing the site down and that's one of those things...that issue is bigger than engineering. You need to have the company kind of come to an agreement on what your strategy is going to be around third party.
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