Instagram has launched a beta test for Features, a new horizontal-video platform that allows creators in the United States to publish content up to ninety minutes long. By linking these extended videos directly from short-form Reels, the company aims to capitalize on how users already transition between quick clips and deeper entertainment. Despite this strategic alignment with modern viewing habits, industry experts remain skeptical about the initiative's long-term viability. Critics point out that Instagram's previous long-form attempt, IGTV, ultimately failed to gain traction and was eventually discontinued. Furthermore, content creators have expressed significant concern regarding the current lack of monetization, noting that the platform lacks a reliable, built-in advertising revenue-sharing model comparable to YouTube.
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